restaurant categories
restaurant categories
Lunch in a restaurant to sit?
There are different categories in a menu, it does question the waiter what you want and then you can choose any first thing you question or do you want to drink and snack after what you want and then dinner and then dessert (or something). And I can just for soup or something that is not a meal-is the matter? (I've never been to a restaurant before)
wow, you've really never been to a restaurant!?!? so I usually question what you want to drink and if you are ready to order but then you can usually give you time to look over the menu. probably will question if you want to initiation with appetizers, but can you say no if you want and then just tell them what you like, and the soup is just right!
A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by huge-name advertising agencies as part of an advertising or branding campaign. But huge-name agencies come with huge price tags — beyond the reach of many small businesses. If you are in this situation, don’t despair. With some creativity and diligence, you can develop your own slogan.
(1) Choose what you want your slogan to communicate.
If you have a positioning statement and/or unique promotion proposition, write them down and keep them close at hand. Your slogan should reinforce them. Question yourself these questions.
Try to get one or more of these across in your slogan.
(2) Commence brainstorming preparation.
Gather slogans from other companies and brands. Look in other categories besides your own and try to find brand and company slogans from both large and small companies.
As you find slogans, write them on index cards or individual slips of document. You will be mixing, matching, and pairing them with unrelated items as you brainstorm your own slogan. Pay attention to the words used, how they are place together, and which of the above questions they address. By doing this, you are more likely to come up with your own unique angle.
NOTE: You are looking at others’ slogans only to spark thoughts, not copy them. You must come up with your own, original slogan.
To find slogans, look around. Anywhere you find advertisements, packaging, or logos you will find slogans. Look in cupboards, around desks, in magazines, on TV/radio commercials, in print advertisements, and on Web sites. For example:
Presidential Campaign Slogans
The 2008 presidential election campaigns are beginning to kick in. Some early slogans associated with presidential campaigns include:
Not a lot of creativity as of April 2007, but each conveys a much loved action or goal.
Restaurant Slogans
Restaurant slogans tend to be a bit more creative and subtle. Often accompanied by a lively tune in commercials, these slogans are intended to get the targeted consumer up, out the door, and into the restaurant or drive-thru (sometimes in terms only the target promote would find less than bizarre):
Well-known Ad Slogans
Many classic slogans also convey a critical benefit or unique feature:
(3) Find your competitors’ slogans.
Look at them and strive to be better and different.
(4) Gather together books to help you come up with different ways to phrase similar thoughts.
Some of my favorites: “Word Menu,” “Flop Dictionary,” “The Describer’s Dictionary” and “Twenty-First Century Synonym and Antonym Finder”.
(5) Conduct a brainstorming session.
This works best if you can get a small group together, but can also be done solo. Set up a place with a lot of writing space – use dry erase boards, easels with huge document pads, note cards, etc.
Go through your props. Look up words or concepts in the books. Rearrange your various props so you can look at them in different ways. Write down *everything* that comes to mind and all the new thoughts each phrase sparks. They do not have to make sense. At this point, you want a large number of thoughts.
(6) Consolidate your list.
After brainstorming, go through all of your thoughts. Pull out those few you reflect have the best potential. Try to reduce longer slogans to fewer words.
(7) Choose the one best slogan.
You should be left with a fleeting list of promise. To pick the single best slogan, get others’ opinions. If you have some assets budgeted for slogan development, work with a promote research firm to test the slogans with your customers.
You can also conduct informal research. Set up a free or qualified survey and encourage people to take the survey through your Website. If you have direct contact with customers, question them what they reflect. Give them an incentive to help you, such as a discount or small freebie.
When you are done, you will have a slogan that will help your business thrive.
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